While watching cartoons online last night (no shame), I saw a commercial that made my lips recede in the sort of involuntary snarl that only bad marketing and spoiled milk can illicit.
In an effort to make their product appealing to girls, Nerf has released a new line of plastic weaponry called "Rebelle". The toy line features a "heartbreaker bow", "guardian crossbow" and (I swear I'm not making this up) the "pink crush blaster", as well as handful of cute accessories to go with, all in garish shades of pink and purple.
Now that's a boys Nerf gun! Three darts per second? This thing looks like it should require a background check and two week waiting period to purchase.